Wednesday, February 29, 2012

Mexican Politics Will Never Be The Same Because Of Enrique Pena Nieto

Enrique Pena Nieto is number one for the Partido Revolucionario Institutional (PRI) to the election for president of Mexico in 2012 Prior to the announcement of his presidential candidacy, the 45-year old Mexican politician served as governor of the State of Mexico from 2005 to 2011. Even though he has political connections, he is a lawyer with a master's in business.

He became familiar with the PRI when he became a member in 1984. Initially, he worked as an instructor in PRI's Electoral Training Center and later on became Coordinator for the party's Parliamentary Group in the LV Legislature. He was Chairman of the Political Coordination Board of the same legislature.

He spent approximately a decade give or take a couple of years, in the state government of Mexico. He wore many hats while he worked in the state government of Mexico: Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He joined the Public Administration and the Administrative Council for Decentralized Public Agencies.

Nieto worked as a political advisor to PRI. His encompassing administrative experience in the state government of Mexico and his active involvement in the activities of his party strengthened his political career. It was a natural transition for him to become a candidate.

He knows the process well since he has already nominated candidates for the governorship of Mexico, in 2004. He beat other candidates in the nomination process, namely Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He became a gubernatorial candidate of the PRI in February 2005.

The race was over on July 3, 2005. 49 percent of the people voted for him. He was sworn in as governor on September 15, 2005.

His main focus when he took over was the environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation. A true politician, he proved himself extremely capable of handling conflict within the party. His success as governor in helping the people of the state of Mexico helped him obtain the presidential candidacy.

He waited until the end of his term to run for the presidency. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. Beltrone's decision not to run has enabled the PRI party to get behind Nieto one hundred percent.

As fishy as it may sound Pena Nieto is considered by many as the next president of Mexico. It is no surprise that Pena Nieto has cleverly held his own political polls to discredit his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The Mexican people will decide the real winner on July 1 of this year.

The PRI hopes to regain the Presidency through this popular former governor of Mexico state. His concern and good work for the people of Mexico have laid the groundwork for the perception of Pena Nieto to be that of a democratic president unlike past presidents who were more like dictators. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

Intelligent Marketing With Steve Heyer CEO

It is wise to adopt a mutable concept of marketing, according to Steve Heyer CEO, to answer the shifting demands of consumers. Heyer spoke of such things years past, almost as though he could see the future with inhuman clarity. He said these things to a good number of the most influential persons in the industry a number of years in the past.

The man occupies a top position in Starwood Hotels & Resorts Worldwide. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.

He said, “We sell experiences. The goods, for Heyer, were the entertainments to be found in the resorts. This is a complete change in perspective and approach, although the product and services did not change at all.

Heyer believed that the future held great things by way of personalization. Nowadays we see that Heyer was right. And this is most apparent in the computer and digital industries.

The latest developments have also spelled difficulty for people in entertainment. When Napster.com, the first music downloading service website, burst into the scene, the music industry lost millions in potential revenue. Millions of music lovers began switching to MP3s on the Web for their music fix.

The musical industry suffered huge losses, as noted by Heyer in his 2003 speech. For Heyer, this was only a reminder that people needed to constantly change their approaches to meet fresh issues. To Heyer, the new cultural trends dictating the market could influence even TV itself, one of the biggest entertainment industries of all time.

What Heyer advocated was the shift from emphasis on the item to emphasis on the experiences associated with it. According to Heyer, he intends to provide a unique and enjoyable experience for consumers. This marketing tactic would lead to emphasis being placed on the entertainment possibilities of each hotel.

The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. Only certain persons in the Starwood hotels are allowed to attend the runway shows. Such shows how cultural marketing may be used.

Steve Heyer has also made negative remarks about a growing trend in the LA film industry: the insertion of brands in random shots. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He doubted that such appearances would actually bring up sales in any way.

One of Coca Cola's former leaders is actually Steve Heyer CEO. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.


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